Professional Addiction Treatment Staff
New Method Wellness, we are proud of our highly qualified and empathetic professional addiction treatment staff. With over 50 employees and growing, we have the opportunity to provide the individualized treatment our clients deserve on their road to recovery.
We have the most educated and experienced professional addiction treatment teams in all of Orange County; from our Clinical Director to our Nutritional Therapist, each of our staff members has a passion for substance abuse treatment, treating New Method Wellness as their home away from home.
Each of us at New Method Wellness has a relationship with substance abuse, whether the disease has affected us personally or through a loved one; this allows each of our staff members to empathize with the tight grips of substance abuse establishing credibility and rapport with each of our clients.
Ed Blum, CADCA-I - Chief Executive Officer, Owner / Founder
Ed is an Owner/Founder as well as the Chief Executive Officer at New Method Wellness bringing a supportive but no-nonsense approach to the center. He is passionate about recovery service and has been a crucial leader in the development of New Method Wellness, helping to bring to the forefront the center’s strengths. Ed is a hands-on leader, often interacting with clients during the course of treatment, taking personal satisfaction in hearing about their progress. This helps clients to feel that they have a personal ally at the highest level of the organization. Ed cites the consistency and spiritual values of the company as its strengths, and he sees his contribution as rearticulating these fundamentals. Ed has a 30 year background as a successful business executive and he served in the military for 15 years. He enjoys cooking for crowds and loves to play golf.
DeAnna M. Jordan, MFTi, CADC-II - Clinical Director, Owner
DeAnna Jordan serves as the clinical director at New Method Wellness where she supervises a team of caring, well-trained clinicians who provide continued support throughout a client’s stay at New Method Wellness. Jordan has over 20 years of experience working with clients in recovery and is a marriage and family therapist (MFT), specializing in the maintenance of healthy relationships. As a result of her expertise, Jordan has been featured on “Dr. Phil,” “Jane Valdez-Mitchell,” National Geographic’s “Taboo,” and has been published in Elle Magazine as well as The Huffington Post.
After receiving her bachelor’s degree from University of California in Irvine, Jordan did post-graduate work at Centaur University where she graduated in the top of her class with a CAADAC certification in Centaur’s chemical dependency program. Following her time at Centaur, Jordan received her masters in counseling psychology from Pacifica Graduate Institute and is a current PhD candidate, studying depth psychology at Pacifica Graduate Institute.
As a recovering addict, Jordan brings a breadth of personal recovery experience to her clinical leadership and believes a comfortable, structured and supportive environment is an essential part of maintaining long term sobriety. In addition to her passion for recovery, Jordan is extremely involved in the Leukemia & Lymphoma Society (LLS). As a current Woman of the Year candidate, Jordan is campaigning to raise funds for LLS blood cancer research in honor of local children who are blood cancer survivors.
Susie Hopson-Blum, CADC-A - Intake Director, Owner / Founder
Susie Hopson-Blum is an owner and founder of New Method Wellness and currently serves as the director of admissions. Having been in recovery for over 25 years, Hopson-Blum has been an active and vital member in the recovery community ever since she went to treatment in 1988.
Hopson-Blum’s experience managing and directing a behavioral health treatment facility began in 2006 when she opened a sober living house, Sober Pacific Living. As clients continued to come in the door with a passion for treatment and recovery, Hopson-Blum used her professional expertise and personal experience to create New Method Wellness, a substance abuse treatment center that takes a holistic approach to recovery.
Hopson-Blum is a Certified National Drug and Alcohol Assessor from the National Association of Drug and Alcohol Interventionists and is passionate about being an integral part of the intervention process. As an intern level-certified Alcohol and Drug Abuse Counselor, Hopson-Blum has years of experience directing and guiding families in assisting their loved one from active addiction to the safety of treatment. Prior to opening New Method Wellness, Hopson-Blum sold real estate for 35 years.
Bing Crosby, BA - Chief Financial Officer, Owner
Bing is an Owner as well as the Chief Financial Officer at New Method Wellness. He oversees the organization’s payor relations, support services, information technology, legal, standards and compliance, and health information management areas. Having owned several businesses in the past including a daycare center, Bing is well suited to serve as our financial strategist. He is utilizing his financial management and strategic planning experience to help New Method Wellness continue to grow and provide cost effective services to clients and their families. After landing a football scholarship at Boise State University, Bing went on to graduate from Vanguard University with a bachelor’s degree in Business Administration.
Parris Wells, BA - Director of Marketing
Parris Wells is the Director of Marketing at New Method Wellness. Parris holds a Bachelor of Arts degree in English from UCLA. With over 6 years of experience in digital marketing, social media marketing, and marketing analytics in a variety of industries from entertainment and beauty to SaaS, Parris has found her passion in the substance abuse treatment industry. Parris manages the PR team assisting in website development, social media marketing, content marketing, graphic design, and event coordination. Parris also contributes articles to a variety of platforms to spread the message of substance abuse treatment.
Brook McKenzie, BA - Outreach Coordinator
Brook McKenzie serves as the outreach coordinator and family liaison for New Method Wellness. As an experienced interventionist, McKenzie works directly with addicts’ families to facilitate an interruption of the loved one’s active addiction cycle, discontinue enabling factors, and to help expedite the addict’s entry into treatment.
Born and raised in East Texas, McKenzie’s own family endured several years of pain and frustration at the hands of his addiction to drugs. Today, he shares his past experience freely with an eye towards mentoring families.
Karin Scarpone - Human Resources Manager
Karin is our Human Resources Manager and she strives to achieve an effective and efficient team of compassionate, qualified, and well-trained individuals at New Method Wellness. She also works diligently to ensure the maintenance of appropriate policies and procedures. Karin is passionate about advocating for addiction treatment and recovery.
John Hunter - Compliance Coordinator
John came to California in 2005 from Colorado Springs CO. John has over ten years experience in all aspects of Recovery Home administration and brings nearly 30 years business experience with a national food chain. John also has an AA degree in business from Blair Business College. A family man, John and his wife Regina have five children and six grandchildren to whom they are deeply committed. John is very active in the Orange County sober community and believes deeply in the process of spiritual recovery. He John loves to work with people new to recovery and brings that love to New Method Wellness residents. John is a newer member of the New Method Wellness team and the staff and his friends affectionately refer to him as “Pops.”
Tracy McKenzie - Special Projects Coordinator
Tracy McKenzie is the Special Projects Coordinator at New Method Wellness. Tasked with a wide purview of responsibilities, Tracy works directly with the executive staff to best carry out the vision of the New Method Wellness founders. Focusing primarily on enhancement projects, Tracy’s duties range from the interior design and decoration of our homes and offices, to the administration of complex contract negotiations that benefit our clients and staff alike. With a management level background in Business and Finance, Tracy seeks to constantly raise the level of quality that New Method Wellness embraces. A native to Southern California, Tracy’s personal journey into long-term recovery allows for a remarkable blend of both knowledge and compassion.
Dr. Nishant Kumar, DO - Consulting Psychiatrist
Dr. Nishant Kumar is a Board Certified General Psychiatrist qualified in Addiction Psychiatry. Dr. Kumar attended the University of California, Los Angeles where he graduated with a degree in psychobiology and economics. He then went on to pursue his medical training at Western University of Health Sciences – College of Osteopathic Medicine of the Pacific in Pomona, California, graduating with a D.O. degree. Dr. Kumar received his psychiatry residency training at the distinguished Cedars-Sinai Medical Center in Los Angeles, California, where he served as the Academic, Research and Administrative Chief Resident. Dr. Kumar has completed advanced training in Addiction Psychiatry at Cedars-Sinai Medical Center, where he is also serving as part of the Medical Staff and supervises Psychiatrists in training. Dr. Kumar is an approved and licensed buprenorphine provider and is board certified by the American Board of Psychiatry and Neurology. He has extensive experience working with both outpatients and inpatients in treating substance abuse disorders, eating disorders and various other psychiatric disorders. In addition to his clinical skills, he is actively involved in addiction related research and is currently a Principal Investigator for Friends Research Institute in Torrance, California.
Dr. Mitchell Naficy, MD, FAAFP - Medical Director
Dr. Naficy is a Board Certified specialist of Family Medicine whose style of patient care involves caring for the person as a whole, rather than just treating a particular symptom or illness. His credentials include a Bachelors degree in Microbiology from Rutgers University followed by obtaining his medical Doctorate in Puerto Rico. Dr. Naficy completed an internship in 1990 at USC Medical Center in Los Angeles and then 3 years of residency at UCI Medical Center in Irvine, CA.
Karin Lindgren, BSN, MSN-FNP - Medical Operations Coordinator
Karin got her passion for people while working in a busy trauma center/emergency room for eight years. At New Method Wellness, she is responsible for organizing integration of alumni into the local sober community. The first steps after graduating our program are important and challenging! Karin also develops our sober magazine “Sober & Well”, and our upcoming sobriety website www.soberandwell.com. She states, “If I could have one wish, it would be to share the happiness and fun I have found in sobriety”.
Louis Heit, LMFT, LCSW - Clinical Consultant
Louis Heit is our Clinical Consultant, providing supervision and clinical oversight to our counselor and therapist team. He is licensed in California as both a Clinical Social Worker and as a Marriage and Family Therapist, has Professional Certificate training in Business Management from the University of California, and has over thirty years of experience in providing direct care, training, supervision, program development and management, with specialties in trauma recovery, substance abuse treatment, mood disorders, and pain management. In addition to running a private practice and his work at New Method Wellness, Louis is a clinical preceptor for the US Navy, Camp Pendleton Substance Abuse Rehabilitation Program, and is on the faculty at the University of Southern California, School of Social Work. He also consults for the California Board of Behavioral Sciences.
Joey Hunter, CATC-II - Program Director
Joey is our Assistant Clinical Director at New Method Wellness. His focus on self-efficacy coupled with his pragmatic approach to the obstacles our clients face while in treatment helps them to find the best path possible to navigate early recovery successfully. Joey is a Certified Addictions Treatment Counselor (CATC) and has been working with people who have addiction problems since 2008, and as Certified Counselor since 2010. Coming from a family where addiction is pervasive, Joey takes a personal approach with our clients in their recovery journey. When not working, Joey spends much of his time hiking and camping in the outdoors.
Dr. Ruta Sternbergs, ED.D., Psy.D., CADC - Therapist
Ruta is a Drug and Alcohol Counselor at New Method Wellness. She started her career as a R.N., which lead to her interest in the psychological needs of individuals. She received her doctorate in Counseling Psychology from Boston University, where she was asked to co-evaluate their inaugural Master’s Program Specializing in Counseling Women. Ruta also completed the requirements for her Psy. D. from the American Behavioral Studies Institute. For the past several years, she has been an active member of the Trauma Intervention Program (TIP) of Orange County. She has discovered that her true calling is in the field of addiction recovery. “I cannot think of any other disease that has such a profound impact on so many”. She considers it to be an honor to connect and work with clients as they embark on their personal recovery journey. Ruta enjoys her family, friends and all creatures, big or small.
Juanita Wells, CADC-A - Counselor
Juanita is a Drug and Alcohol Counselor at New Method Wellness. She has a profound understanding of the recovery process and her diverse background and thoughtful insight provides a comforting voice of reassurance to our clients. She demonstrates the compassion to gently guide the client as well as the entire family down the path of recovery. She believes pro-active measures are necessary when an individual is suffering from the disease of addiction. Always willing to go the extra distance, she ensures our clients receive the highest quality of care possible. She thoroughly enjoys working with the clients and feels rewarded by having the opportunity to see them make major changes over the course of treatment.
James Shoffeitt, CATC1 - Counselor
James is a Drug and Alcohol Counselor at New Method Wellness. He has been in recovery for over 6 years and has been working in the field of addiction treatment since 2011. He is a graduate of the Human Services Program at Saddleback College. His philosophy is that recovery truly happens when the mind, body, and spirit become one. He is advocate for surf, equine, and outdoor therapies. He believes there are as many paths to recovery as rivers that reach the sea. His passion lies in helping others find themselves, recovery, and their purpose in life. “New beginnings are often disguised as painful endings…” -Lao Tzu
Perzan Irani, BA, CADC-II - Counselor
Perzan received his bachelor’s degree from Emory University graduating with highest distinction in the top 5% of his class. He would later study psychology at Columbia University in the City of New York. He was trained in Gestalt Therapy by Brad Blanton, Ph.D., author of the bestselling book Radical Honesty™, eventually becoming a coach and trainer. Perzan was trained in meditation and yoga science directly from Ram Lev, founder of The American Meditation Institute. While on a journey of personal transformation, he studied Zen Buddhism and Eastern Philosophy at the Zen Mountain Monastery in the Catskill Mountains. Winner of the Cambridge Who’s Who Award for Professionals and a 10-year veteran of the Human Potential Movement,Perzan is a duly accredited Certified Alcohol and Drug Counselor II (CADC-II) with International Accreditation (ICADC).
Barbara Rodriguez, BS, CATC III - Counselor
Barbara earned her undergraduate degree in Paralegal Studies at Southern Illinois University with a minor in Criminal Justice. After losing her daughter to addiction, Barbara was drawn to the field of recovery with hopes of using her experiences to help others. She furthered her studies to become a Certified Addictions Treatment Counselor. Barbara has a passion to educate and empower families who may be struggling with a loved one’s addiction; believing that addiction is a family disease. She is dedicated to supporting the clients and their families through their recovery journey.
Doug Pleiman, BA, CADC-A - Counselor
Doug is one of our therapists at New Method Wellness. He is instrumental in providing accountability and support for the clients throughout their early recovery. He earned his B.S in Psychology at Virginia teach and is currently in school to get his CADC certification.
George Hillyard, CATCi - Counselor
George is a Drug and Alcohol Counselor at New Method Wellness. He is a graduate of the Human Services Program at Saddleback College. He has been an active participant in the recovery community in south Orange County for 6 years and has experience working in inpatient, outpatient, and detox facilities; this hands on experience with those suffering from addiction at all levels of treatment has provided George with the insight and knowledge to provide empathy and the ability to relate to common struggles in early recovery. George aims create an environment of trust and comfort wherein it is safe for those battling addiction to open up and uncover the underlying causes of their using and drinking behavior so they may have a fresh start in life.
Anna Lasher, BA - Office Manager
Anna is the first friendly face to greet you at New Method Wellness. She transcends warmth and compassion to each and every client and strives to set a positive and comfortable tone for their experience here. She is instrumental in coordinating the daily operations that keep the center running smoothly. Her cheerful personality and passion for helping others in recovery is contagious. Anna holds a Bachelor of Arts degree in Psychology and Social Behavior from UCI class of 1993. Anna also did Post-Graduate work obtaining her Teaching Credential from UCI.
Stephanie Jones - Office Assistant
Stephanie is another friendly face around the New Method Wellness office. Stephanie works closely with the administration staff and the clients alike, to ensure that all operations run smoothly throughout the day. With a rich history in administration work, Stephanie brings professionalism and efficiency to the New Method Wellness team.
Taylor Mosby - Office Assistant
Taylor works alongside Anna Lasher at the front desk, providing a cheerful first impression to all clients and visitors at New Method Wellness. Taylor has a history in customer service, which contributes to her 'fix it' attitude, ensuring that all staff and clients are happy.
Enza Deliso - Operations Coordinator
Enza Deliso serves as the operations director at New Method Wellness where her responsibilities include overseeing the day-to-day operations, ensuring that client needs are met and structuring the client-centered staff to reflect demand.
A professional in the healthcare industry, Deliso combines her personal recovery journey with her past experience working as a caregiver for cancer patients to help assist New Method Wellness clients in their recovery providing an empathetic liaison between the clinical staff and the clients. In addition to her passion for recovery, Deliso is an advocate for the LGBT community and is a strong animal rights activist.
Kammy Ingram, BA - Bookkeeper
Kammy is our Bookkeeper at New Method Wellness. She earned her Bachelor’s degree from the University of California, Irvine. Kammy has enjoyed being a part of the New Method Wellness team since the company began in 2006.
Ginnie Thomas, CMT - Massage Therapist
Ginnie is our Massage Therapist at New Method Wellness. Passionate about sobriety, she has been a firsthand witness to the overwhelming effects of addiction not only on the mind and body, but the spirit. Ginnie is well aware of the therapeutic benefits of massage and healing touch. Clients appreciate how much massage can ease stress, decrease anxiety, relieve physical pains, and provide additional support to the process of recovery. Her massages ultimately help clients reconnect with themselves. “It is a blessing for me to have a skill that helps people feel better, a bright spot in their day.” She has been practicing massage therapy since 1998 and has been with New Method Wellness since 2010.
Desiree Lee - Yoga Instructor
Desirée is our Yoga Instructor at New Method Wellness. Her passion for health and spirituality lead her down the yogic path. She has spent the past 7 years mastering her craft as a yoga practitioner. Desirée’s intention is to become a catalyst for transformation and growth, and to help clients find their individual paths towards a healthy mind, body and spirit. Her focus during class is on learning to control the breath and on simple meditation techniques. Gentle movements will take away stiffness, allowing energy to flow more freely, develop strength and flexibility, calm the body and mind, and have clients feeling more comfortable and relaxed in their body. Her practices assist the client with anxiety, depression, racing thoughts, cravings, feelings of not being connected and much more. Desirée is a certified Yoga Instructor and Master Reiki Healer.
Edmund Erickson, MAOM, LAc - Acupuncturist
Edmund is our Licensed Acupuncturist/Herbalist at New Method Wellness and has over 16 years of clinical experience. He uses the following treatment methods in clinic: traditional Chinese acupuncture, traditional Japanese meridian therapy, and the balance method. He also treats such things as: detoxification, addiction, pain of any kind (physical or emotional), weak digestion, stress, anxiety, sleep problems, fatigue, and mind-body disconnection. Edmund is Nationally Certified as a Diplomat in Acupuncture by the NCCAOM. He holds a BA from the University of Wisconsin and a Master of Science Degree in Traditional Oriental Medicine from the Pacific College of Oriental Medicine in San Diego, California.
Genevieve Garcia, MA, Psy. - Therapeutic Arts Counselor
Genevieve is our Therapeutic Arts Counselor at New Method Wellness. She finds that having a creative outlet enables individuals to express emotions that are sometimes difficult to communicate through words. Genevieve facilitates workshops where clients use a variety of different media as an outlet to express themselves through being creative. She finds that creativity can be a wonderful tool to build confidence, express emotions, and process difficult experiences. Her goal is for clients to be in the moment and lose themselves in the process, to experience peace, insight, positive reinforcement, and expression through creativity. Genevieve has studied both psychology and art. She holds a Master of Arts degree in Psychology from Pepperdine University and a certificate of Therapeutic Arts Facilitation from Chapman University’s extended education program.